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The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.
Deckers Outdoor Corporation acquired UGG® Australia in 1995. By 1998, the product line had grown to include two boots, four slippers and a few casuals. It was in 1998 that the critical repositioning of UGG® took place. The brand was positioned as a high-end luxury footwear brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.

The luxury and comfort of UGG® Australia proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for UGG® Australia. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as the brand recognition increased. To that end, UGG® has had no better contributor than Oprah Winfrey.
UGG® Australia uses only the highest-grade sheepskin available. Twin-face sheepskin is used in many of our core products. A piece of twin-face sheepskin has been treated on both the fleece side, and the skin side, providing the soft comfort UGG® Australia is famous for.

Grade-A sheepskin is extremely dense and soft, which provides for a more comfortable and durable material. Lesser quality material and synthetics can be coarse, scratchy, and non-breathable. Grade-A sheepskin breathes naturally, wicking away moisture, and allowing air to circulate freely.Fleece breathes, wicks moisture away, and allows air to circulate, keeping feet dry.

Sheepskin is naturally thermostatic thus keeping bare feet close to your natural body temperature regardless of the temperature outside.

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