History of Adidas
Adidas, also known as adidas-Salomon AG (DAX:ADSG.DE), is a German sports apparel and athletic shoe brand that started humbly when founder Adi Dassler began producing athletic shoes in his mother's 20 square meter washroom in 1920. These first shoes, created for running and training, were made by hand without the aid of electricity. In 1924, Adi with the help of his brother and twelve other people, some of them family members, produced approximately 50 pairs of these handmade shoes per day. The Dassler brothers, Adi and Rudolf, registered their shoe company under the name "Dassler OHG". Adi and Rudi leased their first production facility in 1927, calling it "Dassler Brothers Sports Shoe Factory" where 25 people produce 100 pairs of shoes each day. Three years later, Adi Dassler bought the factory with a house on the adjoining plot of land. Dassler tennis shoes are introduced to the market in 1931, and in 1936, Dassler shoes begin their domination of Olympic sports when Jesse Owens wins four gold medals for track and field events at the Berlin Olympics while wearing Dassler shoes. As the most successful athlete in Berlin, he set new world records in all 12 of the events in which he competes. Also in 1936, Adi Dassler's son Horst was born. The death of Horst Dassler would later play a huge role in the course of the Adidas company and brand. Somehow, Adi Dassler's company and brand survived the Great Depression and World War II, factory seizures by the Nazis, financial crises and more to become on of the longest-lived brands in the world. In the early years of the Adidas brand:

Adidas then acquired the French Salomon group in 1997. The newly formed group is named adidas-Salomon AG. A new generation of athletes, including basketball superstar Kobe Bryant, tennis player Anna Kournikova and soccer legend David Beckham, entered the future with Adidas at their side This new generation symbolized innovation, technology, performance, and contemporary design, and 1997 began to look like the end of a troubled time for the company, but by the next year, Adidas was once again involved in a lawsuit. This time, Adidas sued the NCAA over their rules for limiting size and number of commercial logos on uniforms and apparel. Adidas eventually withdrew the lawsuit and a compromise was reached when both groups worked to establish guidelines. The next few years were prosperous and fairly quiet. Adidas-Salomon AG opened new headquarters offices in Herzogenaurach, and 2000, Adidas became the official supplier and licensee of the 2000 European Soccer Championship in Holland and Belgium and outfitted the European Champion France. The same year, in Sydney, Adidas was represented in 26 of 28 sports and outfits more than 3,000 athletes. Ian Thorpe, a swimmer from Australia, won three gold medals and sets four world records to become the star of the Sydney Olympics while wearing the Full Body Suit (resembles a wetsuit).

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